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National Pork Board "Pork, The Other White Meat"
The Challenge: NPB needed an efficient way to show Pork Producers what kind of impact an ARCA Racing Sponsorship has on driving demand for pork.
The Solution: By mixing the right balance of statistical data, spectator interviews, expert testimonies, and racing footage, SMP produced a high energy promotional piece.
The Benefits: The product is helping the National Pork Board show viewers the immense impact ARCA Racing sponsorship is having on "Driving Demand" short of actually being at an event to see it.
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